Strengthen the marketing of business synergy enabling system - Meile Company carries out the understanding and sharing training on marketing

In order to better respond to the market changes and industry competition under the current epidemic situation, make relevant personnel understand the important content and work focus of marketing, improve the marketing ability of salesmen, and enhance the brand image, the company organized all staff of the marketing center, technical center and other relevant departments on the afternoon of December 8, 2022, More than 100 people including other department heads and above and the company’s reserve personnel participated in the special training on the theme of "understanding of marketing".

This training was mainly given by Chen Hongli, the deputy general manager in charge of marketing of the company. The course content was carried out around the meaning of marketing, the core of marketing strategy (STP), the core of marketing tactics (4P/4C), and the basic ability to do a good job in marketing (values, ability models).

Training site

During the training, Vice President Chen made all trainees realize the key points and importance of marketing work in simple terms through the combination of theoretical explanation, case analysis and student interaction, and asked questions to the sales staff in combination with the actual sales work of the company. Finally, the goal of marketing is summarized with "affordable, affordable", which is both professional and infectious, and achieves the expected effect.

Vice President Chen explains theoretical knowledge

Interaction between students and teachers

After the training, Chen Xiaochao, the general manager of the company, summarized the training and pointed out that marketing is very important for everyone and everyone needs to have marketing thinking; The values advocated by a company are very important. To let customers remember and choose us, in addition to products and brands, more important is the values. Customers will evaluate the company through the performance of employees. Companies with positive values will have employees who are highly consistent with the company’s values. We have been committed to achieving customers. We can achieve ourselves while achieving customers.

Mr. Chen made a summary of the training